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If you watched the Deepika Padukone starrer Chhapaak, chances are you found yourself sympathising with acid attack victims, cringing at how society treats them.But have you considered the larger problem — the inherent bias our society has against those thought not ‘good looking’? Think about the last time you were with a group and everyone ignored the one not considered good-looking. She started ‘Women of Worth’, an organisation that strives for the empowerment of women about 12 years ago.’ Why ‘yet’? I’m short, too, which invited more unkind remarks.“Labourers and blue-collar workers are portrayed darkly compared to white-collar workers.Ask Anna Franklin, who has been at the receiving of a colour bias almost all her life.

”Attractive advantagesIn his book Beauty Pays: Why Attractive People Are More Successful, Daniel S. I was bullied in school and called a crow once.After years of study, Hamermesh concluded that attractive people have many advantages in their career compared to non-attractive people. “Taking studies done in 8 different countries, comparing the top 25% of male lookers to the bottom 10% of males, I estimate that the former have an advantage of about 15% more earnings adjusting for all other differences.“Today, it’s just a leftover; but it’ll take a while for habits to die,” he adds.“Women with dark complexion find themselves often being rejected when it comes to dating and marriages,” she says, which she adds affects teenagers and soft touch cleaning wipes young adults’ self-worth.Incidentally, studies have also shown that those considered attractive are perceived to have more desirable qualities like loyalty and integrity.Many agree, media too play a role as we’re exposed to from a young age.Over the years, studies have shown how people not fitting in with the beauty standards of society are often at a disadvantage in different spheres of life — jobs, relationships and getting help — making life a little more difficult for many.

Anna articulates it perfectly when she points out how in most books and TV shows, princesses or the protagonists are fair, tall and pretty while the villain is often dark and ugly.Alternative modelling agencies such as The Ugly Models Agency (TUMA) in London specialising in character modelling could also help. They avoid going out or attending events because they’ve constantly been told they’re ugly.Kavitha Emmanuel, a motivational speaker and trainer who’s conducted many workshops against colourism and the beauty bias in India, believes the colour bias is deep-rooted here.She then started ‘Dark is Beautiful’, an advocacy campaign against colourism, using workshops and events to help people regain their self-worth.Closer home, Saandeep Kumar Das, Executive Vice President, Hyderabad region, Head Hunters India, believes that most client-facing roles favour looks while back-end jobs give more importance to knowledge. More such campaigns may help people question the traditional ideas of beauty, too. “The next few generations may change things for the better,” she signs off.Kavitha believes another important step is to ensure our biases and prejudices don’t pass down to the next generation.Another 1973 study in the US by researchers Margaret Clifford and Elaine Walster demonstrated that the physical appearance of students affects the teachers’ judgment. “I didn’t even like him, but he thought it was okay for him to walk up to me and say that,” Anna recounts.


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